• Revenue: ~£6–8k/month → ~£25–30k/month
• Implementation time: ~2.5 weeks
• Scaling window: 3 months
• Locations: 1 → 3 clinics
• Founder workload: Reduced to 2–3 clinic days per week
• Hiring: No staff added
• Systems: AI CRM, omnichannel booking, phone agent, deposits, reminders

Amy West was running a cryotherapy clinic in Driffield, north of the UK.

When she came to us:

• Revenue sat at £6–8k per month
• She handled all enquiries herself
• Leads came through Facebook forms
• Replies were sent evenings and weekends
• Free booking software
• No CRM
• No ad spend tracking
• Phone enquiries were inconsistent or missed

She wanted to scale and add locations – without hiring staff or being glued to her phone.

Before working with us:

• Leads went cold when Amy was busy or offline
• Paid ads ran with no clear performance data
• No visibility of pipelines or conversions
• No way to intelligently route bookings by location
• Clinic days were spread thin across the month
• Admin and documentation consumed personal time

The business was capped by human availability.

In just over two weeks, we rebuilt the entire front-end system.

This included:

• A centralised CRM tracking every lead, message, booking, and outcome
• Accurate ad tracking, so the AI knows which ad each lead came from
• An omnipresent AI agent operating across:
  • WhatsApp
  • SMS
  • Email
  • Instagram
  • Website enquiries
  • Phone calls (AI phone agent handling inbound bookings)

The AI was trained to:

• Respond instantly, 24/7
• Qualify leads properly
• Ask which clinic location they want
• Check real-time availability
• Book appointments
• Take deposit payments
• Collect photos in advance
• Send and complete consent forms before arrival
• Send reminders and reduce no-shows

The AI also has long-term memory, meaning returning leads pick up conversations exactly where they left off – weeks or months later.

Over the following three months of scaling:

• Revenue increased to £25–30k per month
• Amy expanded from 1 clinic to 3 locations:
  • Driffield
  • Essex
  • South of England
• Clinic days were filled efficiently rather than scattered
• Deposits reduced no-shows
• Admin and documentation were handled before appointments
• Phone calls were answered instantly
• No staff were hired

Amy now works 2–3 days per week by choice, travels regularly, and spends more time with her partner – while the business runs continuously in the background.